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Big Data Demystified provides a compelling look at one of the most important trends of this decade--Big Data. In this highly accessible book, David Feinleib, producer of The Big Data Landscape and Big Data TV, covers the key aspects of Big Data. The book also includes the latest edition of The Big Data Landscape.
Praise for Big Data Demystified
“Big Data Demystified is a must-read for anyone interested in Big Data.” –Brad Feld, Managing Director, Foundry Group
“Big Data Demystified is a comprehensive look at Big Data. David has taken a complex topic and simplified it for all of us.” –Ken Stephens, Senior vice president, Xerox Cloud Solutions
"David uncovers what matters most about Big Data: its business impact. Big Data Demystified is a road atlas for data-driven decision makers." –Michael E. Driscoll, CEO of Metamarkets
"Every business leader looking to create competitive advantage through data should stop and read this book." –Roger Ehrenberg, Managing Partner, IA Ventures
“If you want to understand one of the most important trends to come along in decades, Big Data Demystified is for you." –Cameron Myhrvold, Ignition Partners
“Dave's book is an essential read for anyone who wants to expand their knowledge of what Big Data means for business, government, science, and ultimately for human kind.”
–Sanjay Mehta, vice president of product marketing, Splunk Inc.
“Feinleib explains how Big Data can help you create a richer model of your organization and the wider world and recognize events you would not have discovered otherwise.” –Lars Bj�rk, CEO of QlikTech
- Sales Rank: #1941990 in Books
- Published on: 2013-05-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .49" w x 6.00" l, .64 pounds
- Binding: Paperback
- 214 pages
About the Author
David Feinleib is the producer of The Big Data Landscape, Big Data Trends, and Big Data TV, all of which may be found on the web at www.BigDataLandscape.com. Mr. Feinleib’s Big Data Trends presentation was featured as “Hot On Twitter” and has been viewed more than 30,000 times on SlideShare. Mr. Feinleib has been quoted by Business Insider and CNET, and his writing has appeared on Forbes.com and in Harvard Business Review China. He is the Managing Director of The Big Data Group. Prior to The Big Data Group, Mr. Feinleib was a general partner at Mohr Davidow Ventures. Mr. Feinleib co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC Isilon; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. Mr. Feinleib holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. He is an avid violinist and an Ironman finisher.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A data analyst's review
By Nth Bar-Fields
I'm a data analyst for a few companies and organizations. I'm also in school to become a data scientist (very similar, but "scientist" gets paid more than "analyst" :-D ), so I've been gobbling up as many books on big data and data crunching as I possible can. Quite a few of the books out there are disappointments, clearly trying to ride aboard the "big data" buzz word that is currently popular. But this book was different.
It's an exceptionally good introduction to big data. Don't expect to see a whole lot of deep, technical detail in this book. They're not there. But if you just want to grasp the concept of big data, this would be the book I'd recommend you purchase. Usually books are overpriced or priced just right. In the case of "Big Data Demystified" the book is actually worth way more than the $2.99 I paid to read it on my Kindle.
2 of 2 people found the following review helpful.
A great read for Big Data novices
By Connie Wu
If you are new to Big Data but want it to be explained to you in a simple yet highly engaging way, this is the book to read. I really like how David uses tons of real case studies/companies as examples. It was pretty neat to read about what info people typically lie about on OkCupid, or what considerations Match.com take into account when recommending matches. And how Facebook is at its core, a big data company. These examples help establish a good foundation around what Big Data is, why we should care, how companies use it (ex: see that button on Amazon? Think it is there randomly? Think again!). David also talks about new frontiers in Big Data that when figured out, will be GAME CHANGING. Very cool to know and keep an eye out for.
The book is a simple read -- great for airplane rides or a free Sunday afternoon. I wanted to finish reading this right before the Big Data Conference this week in SF, so I'd have some working knowledge of what people are talking about when they say "Hadoop." If you are having a hard time choosing an intro book on Big Data, I would highly recommend this book. Very well written, simple to understand, and it is filled with relevant examples, making it very interesting to read.
1 of 1 people found the following review helpful.
Great starting point for learning about Big Data
By William J. Long
Big Data Demystified is a terrific place to start for learning about the dense topic of Big Data. Well versed in technology, entrepreneur and writer Dave Feinleib weaves together a cogent explanation of Big Data technology with entertaining examples of how we use it in everyday life. In his balanced approach, Dave is careful to explain both the state of the art of Big Data technologies and their current limits. He writes clearly and succinctly about: the technology, entertaining use cases, successful business models and the human impact of Big Data. This well woven combination makes the book accessible and fun to read.
The author teaches well with human case studies using Big Data to explain:
- Why a picture is worth a thousand words
- What data prospective partners look for on dating websites
- How IBM's Watson computer is helping diagnose and treat cancer
This is an essential read for anyone who wants better understand the topic of Big Data and how it is impacting, science, business, education and many aspects of our daily lives. Big Data Demystified presents an accessible starting point for developing a framework for understanding the complex, fast moving topic.
Bill Long - Founder, Discern Advisors
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