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E-Marketing: Theory and Application, by Stephen Dann, Susan Dann
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A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
- Sales Rank: #4232706 in Books
- Published on: 2011-02-15
- Released on: 2011-02-15
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.00" w x 7.00" l, 2.46 pounds
- Binding: Paperback
- 420 pages
Review
"The topics are organised in a clear and coherent way ... the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain."--Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK
"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK
About the Author
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.
Most helpful customer reviews
1 of 2 people found the following review helpful.
Baby Style Writing
By Dean
Unfortunately the people that wrote this book have a baby style of writing and communicating. They write a lot about cats online and - 'Having Said That' is really annoying to read. The sentences are not concise and there is a lot of time wasted reading conversational text.
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